Director of Field Marketing
Position Essentials
Conduct property audits for both existing and new hotel activations followed by critical path creation and ongoing management to improve overall digital health of the asset or portfolio.
Work directly with RLHC Digital agency team to activate digital marketing strategies and tactics to drive better results through web and mobile direct platforms (e.g., Media recommendations, promotional merchandising, website content optimization).
Assist in the implementation and monitoring of the short and long range traditional and digital marketing objectives and strategies.
Ensure performance standards and tracking sytems for measuring web and mobile direct platform performance and marketing campaigns using RLHC analytic system.
Conduct monthly calls with an assigned set of properties to review scorecard reports which include digital marketing and website performance, online reputation scores and marketing calendar.
Conduct quarterly reviews of natural search optimization results and recommendations. If applicable ensure recommendations are implemented in a timeline manner.
Oversee the activation of email marketing campaigns
Manage Tripadvisor.com business listing and Meta search programs
Ensure property website content is current and meets brand standards
Leverage RLHC reputation management systems to track and measure property review scores and customer sentiment.
Assist properties with managing social media accounts ensuring content post and frequency are consistent with brand standards and align with digital marketing strategy.
Have passion for service and respect for others. Provide friendly and effective service to both internal and external customers. Prioritize work to meet expectations and trigger meaningful insights. Review, comply with, and promote the company's Affirmative Action Plans for minorities, women, veterans and persons with disabilities.
The listed items may not be the only duties performed in this position - there will be other duties as assigned.
Necessary skills, talents and other requisites:
A minimum of three years experience in a marketing or revenue management role.
Understanding of basic digital marketing strategy and tactic: i.e. Paid search, Display advertising, Natural Search, Retargeting, Recapture programs.
Superior communication, time management and project management skills are essential.
Thorough knowledge of computer systems: i.e. MS Office, Excel, and Power Point
Knowledge of website analytic system: i.e. Adobe Omniture, IBM Coremetrics and Google Analytics is recommended
Knowledge of CRM systems recommended
Knowledge of hospitality industry and systems. Experience with E-Marketing.
Ability to multi-task, follow-through and prioritize well to meet deadlines. Connects honestly and openly with others. Passion for excellence and acts with integrity. Seeks to develop effective working relationship with all stakeholders and touchpoints.
Required Licenses or Certificates
Bachelor's Degree, preferably in marketing, revenue management or related fields.
Estimated Salary: $20 to $28 per hour based on qualifications.
Conduct property audits for both existing and new hotel activations followed by critical path creation and ongoing management to improve overall digital health of the asset or portfolio.
Work directly with RLHC Digital agency team to activate digital marketing strategies and tactics to drive better results through web and mobile direct platforms (e.g., Media recommendations, promotional merchandising, website content optimization).
Assist in the implementation and monitoring of the short and long range traditional and digital marketing objectives and strategies.
Ensure performance standards and tracking sytems for measuring web and mobile direct platform performance and marketing campaigns using RLHC analytic system.
Conduct monthly calls with an assigned set of properties to review scorecard reports which include digital marketing and website performance, online reputation scores and marketing calendar.
Conduct quarterly reviews of natural search optimization results and recommendations. If applicable ensure recommendations are implemented in a timeline manner.
Oversee the activation of email marketing campaigns
Manage Tripadvisor.com business listing and Meta search programs
Ensure property website content is current and meets brand standards
Leverage RLHC reputation management systems to track and measure property review scores and customer sentiment.
Assist properties with managing social media accounts ensuring content post and frequency are consistent with brand standards and align with digital marketing strategy.
Have passion for service and respect for others. Provide friendly and effective service to both internal and external customers. Prioritize work to meet expectations and trigger meaningful insights. Review, comply with, and promote the company's Affirmative Action Plans for minorities, women, veterans and persons with disabilities.
The listed items may not be the only duties performed in this position - there will be other duties as assigned.
Necessary skills, talents and other requisites:
A minimum of three years experience in a marketing or revenue management role.
Understanding of basic digital marketing strategy and tactic: i.e. Paid search, Display advertising, Natural Search, Retargeting, Recapture programs.
Superior communication, time management and project management skills are essential.
Thorough knowledge of computer systems: i.e. MS Office, Excel, and Power Point
Knowledge of website analytic system: i.e. Adobe Omniture, IBM Coremetrics and Google Analytics is recommended
Knowledge of CRM systems recommended
Knowledge of hospitality industry and systems. Experience with E-Marketing.
Ability to multi-task, follow-through and prioritize well to meet deadlines. Connects honestly and openly with others. Passion for excellence and acts with integrity. Seeks to develop effective working relationship with all stakeholders and touchpoints.
Required Licenses or Certificates
Bachelor's Degree, preferably in marketing, revenue management or related fields.
Estimated Salary: $20 to $28 per hour based on qualifications.
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